General Advertising Policy

Essentially – is committed to complying with consumer protection laws that apply to all forms of advertising and marketing. 

We make reasonable efforts to ensure that we adhere to the following:

  • UK Code of non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code);
  • Electronic Commerce (EC Directive) Regulations 2002;
  • The 2006 ICC Consolidated Code of Advertising and Marketing Communication Practice (Chapter D).

This Policy should be read in conjunction with our Privacy and Cookie Policy.

The Essentially England website (our site) does accept forms of cash advertising, sponsorship, paid insertion, third party advertising and other forms of advertising.  We make reasonable efforts to ensure that: 

  • Advertising is legal, decent, honest and truthful;
  • Advertising does not cause any offence on the grounds of race, religion, sex, sexual orientation and disability;
  • Advertising is prepared with a sense of responsibility to consumers and society, respecting the principles of fair competition that is generally accepted in business;
  • Advertisements are not misleading in terms of their accuracy, ambiguity, exaggeration or in any other way.

If third parties advertise on our site, we do not hold any documentary evidence that they can objectively substantiate any claims that they may make and are unable to confirm the accuracy of any of their claims.

Affiliate Marketing

Essentially England is an affiliate website operator.  We sometimes recommend or feature products and refer users of our site to other company’s websites where they can then buy products or services directly from those companies.  Some of those companies pay either a fee in order to advertise on our site or Essentially England may receive commission should you buy products or services from those companies.

Essentially England is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to and

Essentially England uses all reasonable commercial efforts to market and promote the companies with which we are affiliated.  Essentially England has permission from companies with whom we are affiliated to use links to those company’s websites, trade marks, domain names and logos, but does not own any intellectual property rights with regard to them.

Essentially England has no authority to legally bind any company with which it is affiliated to users of those company’s websites and it not an agent of those companies for this purpose.  Essentially England does not make any representations or commitments about the companies that we  are affiliated to, those company’s websites or any products or services available to be bought through those websites.  Any opinions or recommendations expressed are those of Essentially England and do not reflect the views of any of the companies that we are affiliated to.


Where there is content on our site that is advertising or a marketing communication, we will ensure that this is marked and described as such.  Content that is under the control or influence of a marketer and that has been placed on our site for advertising or marketing purposes will be described appropriately.

Any advertorials that are marketing communications will be clearly marked by us as such, for example by heading them “advertisement feature”, or by stating the name of the marketing agency providing the content.

Misleading Advertising

Essentially England makes every reasonable effort to ensure that advertising and marketing communication are not materially misleading or likely to be so. 

Reasonable efforts are made to ensure that neither the identity of the advertiser or marketer is omitted and other material information is not omitted (material information includes the main characteristic of products, the geographical address of the marketer or trader responsible, the price of the product (including taxes) delivery charges, arrangements for delivery and the right to withdraw or cancel).

If third parties advertise on our site, it is sometimes outside the scope of Essentially England to ensure that no material information has been omitted.  Essentially England cannot therefore guarantee that third party advertising is not misleading.

Essentially England does not hold any documentary evidence that testimonials or endorsements used in third party advertising are genuine and cannot guarantee the validity of any such statements made.

Harm and Offence

Essentially England makes every reasonable effort to minimize the risk of causing harm and serious or widespread offence.  We will not place anything on our site that does so.  We consider carefully if advertisements may be considered distasteful.

Third Party Advertising Networks

Essentially England makes every reasonable effort to review and prevent the posting of third party advertising (such as by Google Adsense) that has no relevance to the themes of the site, that may be misleading, harmful or offensive.  However, Essentially England does not have entire control over the content of advertisements placed by third parties and does not accept any liability for any misleading, harmful or offensive advertising.


Essentially England does not operate a website that is directed at children (under the age of 13) and as such we do not knowingly advertise to children or collect information from children. 

Essentially England does not target children directly with any advertising, although we cannot guarantee that third party advertisers will not do so.

Advertising with Essentially England

We accept advertising from marketing agencies and companies that wish to place adverts or sponsor our site.  We use our discretion to only accept advertising or sponsorship that relates to and fits with the theme of the site and the information that is on the site.  If you would like to place advertising or sponsorship with us, please contact us using this form.

All or any advertising or sponsorship is accepted entirely at the discretion of Essentially England for a period of 3, 6, 9 or 12 months.  All advertising or sponsorship must be approved by Essentially England before it will be accepted and posted on the site and all advertising and sponsorship must be paid for in full before it will be posted on the site.  To fulfill our obligations imposed by Google, all paid advertising will contain no follow links.

Direct Advertising

Types of direct advertising or direct sponsorship that will not be accepted by Essentially England include:

  • Political advertisements;
  • Sales promotions – including competitions, prize draws, instant wins, front page flashes, charity promotions or incentive schemes;
  • Products that make environmental claims;
  • Medicines, medical devices, health related products or beauty products;
  • Weight control or slimming products or services;
  • Financial products;
  • Food supplements, including foodstuffs with health or nutrition claims;
  • Gambling;
  • Lotteries;
  • Motoring;
  • Homeworking schemes and business opportunities;
  • Tobacco, rolling papers or filters;
  • Electronic cigarettes.

Changes to our General Advertising Policy

Any changes we may make to this Policy in the future will be posted on this page and, where appropriate, notified to you by email.  Please check back frequently to see any updates or changes to our Policy.


Questions, comments and requests regarding this Policy are welcomed and should be addressed to Alternatively,  please use our contact form.